GROW YOUR REVENUE WITH THE SMALL BUSINESS ACCELERATOR AT SOMERVILLE ACADEMY

Set your business up for long-term success and stability in any economy by leveraging the power of digital marketing. 

STOP THE STRESS. GROW YOUR BUSINESS.

Our Small Business Accelerator gives you all of the tools you need to do your own digital marketing, increase your revenue, decrease your costs, and reach your business goals. You’ll learn how to design your marketing to drive sales, so your business grows 24/7 and you get more hours in your day.

Our next class is filling up quickly. Fill out your application today!

WHY DO YOUR OWN DIGITAL MARKETING?

Go digital.

Learn the in-demand, technical skills you need to grow your business in any economy (without a physical presence).

Connect remotely.

Whether your customers are all over the world or just around the corner, you can connect with them and build strong relationships online.

Save time.

Conserve your most precious resource by using automation and scheduling tools. Identify what works and innovate quickly.

Increase sales.

Determine which online channels drive the most sales, find your cost per acquisition, and re-invest profits to grow quickly.

Gain the skills and experience you need to grow your business with digital marketing.

  • In-Demand Skills: Develop and hone your skills in Google Analytics, search engine optimization, content marketing, Google Ads, Facebook Ads, email marketing, and more.
  • Minimize Risk: Develop your strategy using small tests to minimize risk and quickly identify the best opportunities for growth.
  • Flexible Learning Environment: The more up and running your business is, the better your results will be. This course can be completed in 10 hours per week.
  • Strategy Launch: Expect to add $20,000 of additional revenue to your business after graduation.

Designed specifically for women who are ready to grow their business.

  • E-commerce: With potential customers all over the world, the trick is finding the best ones and connecting with them in a meaningful and authentic way.
  • Professional Services: You are your business and you're ready to grow. Whether you're a coach, trainer, or an accountant, digital marketing can help get you more clients.
  • Brick + Mortar: You have your own special place in the world, and now it's time to bring folks in. Breweries, vintage shops, and ice cream parlors rejoice!

DEVELOP IN DEMAND SKILLS

CUSTOMER STRATEGY

Create a user persona for your best customers to help you find more of them online. Start building connections that are both meaningful and revenue-generating.

EMAIL MARKETING

Create email marketing strategies and developing plans for growing your list and developing a relationship with customers over time. Test out nurture marketing, email automation, and newsletters.

GOOGLE ANALYTICS

Learn to navigate the tools and techniques that measure, manage, and analyze your sales and marketing data to give you more control over your return on investment (ROI).

FACEBOOK + INSTAGRAM ADS

Plan a social advertising campaign, including utilizing the latest techniques, in targeting, data analysis, and optimization and measuring desired outcomes and return on investment (ROI).

SEARCH ENGINE OPTIMIZATION

Conduct an audit, on-page optimization, and technical strategies to help improve site rankings. Master industry best practices with the latest tools and tactics to confidently implement.

LEAD GENERATION

Create a lead generation strategy that turns your website into your best salesperson. Whether it's a promo code, a template, or a whitepaper, it's generating new leads for you 24/7.

THE SOMERVILLE DIFFERENCE

Develop cutting edge technical skills. Create a world-class website and marketing strategy for your business. Gain the skills, experience, and confidence to launch your new campaign, in just 15 hours per week.

Industry Expert Instructors

Learn analytics, SEO, content marketing, lead generation, and online ads from different subject-matter experts on the cutting edge of their respective fields.

Real-World Experience

Test out campaigns with real customers and real data. Our weekly assignments help you create small changes to try out your strategy on actual customers before committing to huge changes without the data to back them up.

Live Coaching Every Week

Attend a weekly coaching call, where students can ask questions and get help from their instructors and peers, or access the student hub for 24/7 support online.

New Growth

Develop the skills, experience, strategy, and confidence to launch your campaign in 3 months.

I learned skills from Somerville that I didn't even know existed.  I started this program at the beginning of COVID-19 and wasn't sure where my career was headed, but now 16 weeks later, I am improving and growing my own business and finally feel hope for financial stability again. This program has been a life-changing experience for me.  I am truly thankful.

— Tiffany Altman

SCHOLARSHIPS & FINANCIAL AID

Somerville Academy is committed to maintaining access to our programs for all accepted students, regardless of their financial position. We want our students to be able to focus on class, not costs. Any student with financial concerns is encouraged to apply for financial assistance after acceptance into their program. We offer a range of scholarships and financing options to make the path to your new career easier.

SCHOLARSHIPS

Partial scholarships are available for:

  • Single moms
  • Women of color
  • Members of the LGBTQ+ community
  • Women with disabilities
  • Survivors of domestic or sexual violence.

FINANCIAL AID

Student loans that actually pay off. This is an investment toward your future career and earning potential. In partnership with Climb Credit, we offer financing options for all accepted students, regardless of their credit score.

HOW TO APPLY

Your enrollment advisor will walk you through our scholarships and/or student loan application upon your acceptance to Somerville.

WELCOME TO SOMERVILLE

Somerville is a technology school created by and for women. Born out of a need to have more women, especially more women of color, in the technology industry. Our programs are designed to give women the skills, experience, and confidence they need to start their careers in 20 weeks. Our online curriculum lets students work around their existing schedules, so the logistics of going back to school, including commuting and childcare, are easier to handle.

Meet Your Instructors

Ally Anderson

Lead Instructor

Ally specializes in analytics, SEO, and content marketing, but what she enjoy most is putting all the puzzle pieces together for integrated marketing campaigns across various channels.

Katie Jeanes

Founder and CEO

Katie is the person who started Somerville. Her favourite things include teaching, data analysis, equal pay, surfing, baking, and bragging about the incredible women of Somerville Academy.

Andrea Morin

Teaching Assistant

Andrea specializes in email marketing, automation, content, and inbound marketing, she's a data analysis nerd and loves to find digital solutions to marketing problems.

Ellen Horton

Instructor

Ellen specializes in content marketing, advertising, and analytics. She loves to travel and even became a digital nomad for a couple of years while working remotely.

Daisy Liu

Teaching Assistant

Daisy specializes in analytics and paid search. When she's not teaching or implementing global campaigns, she's playing with her son, travelling, or mastering another language.

Roxanne Tan

Teaching Assistant

Roxanne is a passionate digital marketer and advocate for diversity and inclusion in tech. She specializes in paid media advertising and loves all things design.

YOUR FUTURE IS WAITING.

There’s no better time to take control of your business than right now. Digital marketing will give you the skills to succeed on your own terms. In case you're wondering, this is the sign you've been looking for. 

Complete Your Application Below

THERE HAS NEVER BEEN A BETTER TIME TO LAUNCH A BUSINESS WITH DIGITAL MARKETING

The technology available today makes it super accessible. Customers are out there looking for you already. They need you. And they're totally fine with shopping online.

Starting now will allow you to:

  • Establish yourself in your business so you can get started on the rest of your goals. 
  • Get the 'early adopter' advantage and start mastering the in-demand skills that people are using NOW.  
  • Set up a work-life balance that works for you! Full-time, part-time, you decide how you structure your business.

If you wait, you’ll be in the same place you are now. 6 months from now, you’ll wish you had started today!

Your life before Somerville:

  • Daydreaming about the freedom and lifestyle that come with a thriving business but never taking action  
  • Trying to 'Frankenstein' together random skills, hoping something sticks but nothing seems to move the needle  
  • Working crazy hours to try to make up for the lack of sales
  • Trying to market with no experience - you’re winging it and your website and social media reflect that
  • You have no savings, your cash flow is crazy tight, you are doing your best to make ends meet
  • Your business is stagnant, meaning your income is too
  • Limited time for your family and friends, and definitely no time for yourself

Your life after Somerville:

  • You know exactly what you are doing and how to grow
  • You make consistent income and set your own hours
  • You feel like a total boss in your business - things are happening, you feel momentum and you see steady growth
  • You’ve become known in your industry, and the opportunities come to you
  • You are living your life designed for YOU - you have the income you want to fund your dream life and the time you want to actually live it
  • You prioritize LIFE...your family and friends get the very best of you and you chose a career that allows you to take good care of your own self too (mentally, spiritually, physically)

YOU'RE A GOOD FIT FOR SOMERVILLE IF:

You're ready for expert help and support.  

  • You already have a business (i.e., e-commerce, professional services, brick + mortar, retail, etc.).  
  • Your business already has a website.
  • You know how to use everyday technology like Microsoft Office, Gmail, or social media. 
  • You're ready to invest time, money, effort, and resources in yourself and your business to make this happen sooner, not later.  
  • You’re ready and willing to take feedback and trust our program - it only works if you DO the work!
APPLY NOW